Google Ads
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Tanzilite is a Google Ads agency in Lahore that helps businesses get more calls, leads, and sales from Google. We plan, build, and manage your ads on Search, Shopping, YouTube, and Performance Max. You pay Google directly for your clicks. You own your account. Our job is to get you more leads from the same budget.
Since 2020, our team in Johar Town has worked with 300+ brands across Pakistan, the UAE, the USA, the UK, and Canada.
Rs1.55M → Rs16.8MAd spend to sales for one clothing brand in 3 months, a 10.8x return.
Free audit. Nothing to sign.
Every business needs something different. A clothing store needs sales. A clinic needs calls. So we pick the campaign that fits your goal, not the one that is easiest for us to run. Our PPC services cover every main Google Ads PPC format:
Show up the moment people search for what you sell. We choose keywords with buying intent and block the searches that waste money.
Made for online stores on Shopify or WooCommerce. Your products show with a photo and price. We clean up your product feed, so Google shows the right items to the right people.
One campaign that runs across Search, YouTube, Maps, Gmail, and Display. We give it strong images, videos, and audience signals. We also add negative keywords so it doesn't spend on junk traffic.
Short video ads that build trust before someone is ready to buy. YouTube ads also work well to remind past visitors about you.
Most people don't buy on their first visit. Remarketing brings them back with the right message at the right time.
We set up GA4, Google Tag Manager and conversion tracking for calls, forms, WhatsApp clicks and sales. Without clean tracking, Google's AI can't learn what a good customer looks like.
TakeoverAlready running ads? We can take over through our Google Ads manager account (MCC). You stay the owner the whole time.
We care about leads and sales, not clicks. And we tell you the truth about your numbers, even when they’re not pretty.
As a Google Ads agency in Pakistan with clients abroad, we also run campaigns for brands targeting the UAE, USA, UK and Canada.
Screenshots from a client’s own Google Ads account, shared with their permission.
An online clothing brand in Pakistan wanted more sales from Google. From July to October 2026, we managed their full Google Ads account. They got 2,300+ purchases, and every Rs1 they spent brought back about Rs10.8 in sales. Their best Performance Max campaign turned Rs110K into Rs1.6M, a 14.5x return.
In late September, this clothing brand’s sales were flat. On September 30, we reworked their Performance Max campaign. The next week, with almost the same budget (Rs136K), sales rose from Rs920K to Rs1.25M. Cost per sale dropped by 20%.
We follow the same 5 steps for every account. Here’s exactly what happens after you sign up.
We look at your account, website and competitors. You get a short list of what’s wasting money. This step is free.
We agree on your goal (calls, leads or sales), your budget and the right campaign types.
We set up keywords, ad copy, assets and tracking. We also check your landing page on mobile. A slow page can ruin a good ad.
In the first few weeks, Google’s system is still learning. We check the account daily, block bad search terms and fix leaks fast.
Once your cost per lead is steady, we raise the budget step by step. We keep testing new ads every month.
Red flagA good Google Ads agency should explain every step in plain words. If yours can’t, that’s a red flag.
Google Ads is now mostly run by AI. If your tracking is broken, Google’s AI will spend your money on the wrong people.
Search campaigns can now match more searches on their own. Since September 2026, older Dynamic Search Ads settings move to AI Max automatically. We use it where it helps, and we add negative keywords and brand rules where it doesn’t.
Your ad can now show inside Google’s AI answers. Only some campaign types qualify: Search with AI Max or broad match, Shopping, and Performance Max. We set up your account so you’re eligible.
You can now see results by channel and add negative keywords. We use this to stop PMax from spending on weak traffic.
What this means for you: The job is no longer pushing bids up and down. It’s giving Google clean data, strong creatives and the right goals. That’s where we spend our time.
You pay two separate costs. Your ad budget goes straight to Google. Our management fee goes to us. Our fee depends on your budget and how many campaigns you need. Book a free audit and we’ll send you a clear monthly quote.
| Cost | Who you pay | What it covers |
|---|---|---|
| Ad budget | Your clicks. You set the daily limit. | |
| Management fee | Tanzilite | Strategy, setup, ads, tracking, weekly fixes and monthly reports |
Most agencies use one of two models. Some charge a fixed monthly fee. Others take a share of your ad spend, often 10–20%. A fixed fee is easier to plan if your budget is small. That’s why every Google Ads agency in Pakistan quotes a different price.
For Pakistan, we suggest at least PKR 2,000 per day for Search ads. For the USA, start from about $20 per day. In competitive US industries like legal services, one click can cost $100 or more, so budgets need to be much higher. A steady daily budget gives Google enough data to learn. Smaller budgets can still work if you target one city and a few strong keywords.
Quote sent after your free audit
Ask these 6 questions before you sign. A good agency will answer all of them without any stress.
Be carefulBe careful with anyone who promises the #1 spot or guaranteed sales. Nobody controls Google’s auction.
| Option | Cost | Skills | Best for |
|---|---|---|---|
| Google Ads agency | Monthly fee | A full team: ads, design, tracking, reports | Growing brands that want results without hiring |
| Freelancer | Usually lower | One person; skills vary a lot | Small, simple accounts |
| In-house hire | Salary + tools + training | Depends on one person | Large budgets that need full-time work |
Small budgets can work if you start narrow. Pick one service, one city and a few keywords people use when they’re ready to buy. Track every call and WhatsApp click. Spend more only when your cost per lead makes sense. A good PPC agency won’t push you to spend more than you can afford.
It plans, builds and manages your ads on Google. That covers keywords, ad copy, bids, tracking and reports. A good Google Ads agency also tells you what’s working, what’s wasting money, and what to change next.
It depends on your budget and how much work is needed. Tanzilite gives you a fixed monthly quote after a free audit. Your ad budget is separate, and you pay it to Google directly.
In Pakistan, we suggest at least PKR 2,000 per day for Search ads. In the USA, plan for about $20 per day or more. Too small a budget gives Google too little data to learn. You can start small with one city and a few keywords.
Search ads can bring clicks on day one. Steady leads usually take a few weeks to two months. Google needs time to learn, and we need data to cut waste.
Yes, the account is in your name. We get manager access through our Google Ads manager account (MCC). If you leave, you keep all your data and history.
Yes, from our office in Lahore, we run ads for clients in the UAE, USA, UK and Canada. We set up targeting, language and timing for each market.
Google reaches people who are already searching. Meta reaches people before they start searching. Many brands need both. We run both, so we can tell you honestly where your money works best.
We can review the reason, fix policy issues on your site or ads, and help with the appeal. No one can promise Google will approve it, but a clean fix gives you the best chance.
Local Services Ads only run in some countries. For clients in the USA, UK or Canada, we can check if your business qualifies. In Pakistan, we use Search ads with location and call options to bring local calls.
You get a team in your time zone that you can meet in person. We know local buying habits, from COD to WhatsApp orders. And you get one partner for Google, Meta and SEO.
Book a free Google Ads audit. We’ll show you the top 3 things draining your budget, and you don’t have to sign anything. Work with Tanzilite, a Google Ads agency in Lahore, Pakistan.
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