Page Speed Optimization involves various techniques and adjustments to reduce the loading time of website pages. This includes optimizing images, minimizing code, leveraging browser caching, and improving server response times. The goal is to load website pages faster, enhancing user experience and improving SEO rankings.

Page speed ranks high for search engines like Google. Faster sites are ranked higher in the search engine results pages, as they provide a better user experience. Improved page speed leads to better user engagement, reduced bounce rates, and higher SEO rankings.

A faster-loading website provides the user with a smoother and more enjoyable user experience. Slow page loads can frustrate users, leading to higher bounce rates and lower overall engagement. Speed optimization ensures users have a positive interaction with your site.

Yes, optimizing page speed can significantly improve conversion rates. Faster sites encourage users to spend more time, plus they engage more with the content, leading to increased chances of them taking the desired actions, like making a purchase or signing up for a service.

The time to see results can vary depending on the complexity of the site and the extent of optimization required. However, some improvements can be noticed almost immediately after implementation, with more significant results becoming evident over weeks or months.